Aarav Khanna
Founder & Creative DirectorStarted FORMA on a single worktable in 2019. Still sketches every new product by hand.
Every FORMA piece passes through more people than you'd expect before it reaches your door. This is the ledger of who they are.
Started FORMA on a single worktable in 2019. Still sketches every new product by hand.
Leads the Decor line — obsessed with how a single curve changes how a room feels.
Keeps every order on time, from a single vase to a 25-box corporate hamper run.
Works directly with HR and procurement teams to build gifting that fits the brand.
Twelve years in stoneware and terracotta. Trains every new maker who joins the studio.
Tells the FORMA story across the journal, social and every unboxing.
First reply you get when something needs fixing — and usually the fastest.
Designs every box so it survives the courier and still feels like a gift on arrival.
We're a small team, always looking for makers, designers and storytellers who care about the details.
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